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“Begin with the end in mind.” are words of wisdom attributed to both Tom Watson and Steven Covey. Regardless of the source, it is exceptionally valuable advice for businesses. A business plan, complete with marketing plan, organizational development plan, finance plan, operations plan and exit strategy, is a distinguishing ‘leg up’ and real advantage to any new business. Technology-based (as distinguished from technology-aided) businesses are often more difficult to plan, especially when the technology isn’t quite fully developed or isn’t easily explained to the prospective marketplace.

Our team of engineers and businessmen are adept at planning the strategy and developing the foundation for new and early-stage technology-based companies. Organizational development to provide the critical ‘horsepower’ to implement the plan can make the difference between a lonely exhausted founder and a thriving team building a business.
 

‘Marketing 101’ says:
 

1. Identify your target market
2. Develop a series of related messages to introduce the benefits of your business to that target market
3. Repeat those messages in creative and persuasive ways.
   
   

Steps 1 and 2 are the most important, and can make all the difference in the world about the initial success of a business launch. We bring mastery of explanation, messaging, presentation and noteworthiness to any marketing plan.

Once prospects are identified, they must be nurtured, and eventually persuaded. Very often , some level of Customer Relationship Management (CRM) database and communication system is beneficial to keep track of people, companies, progress along the introduction and sales sequence, and provide management a useful tool for analyzing what is working and what or who is not. We have helped scores of clients select and implement CRM systems to run their business upon.

Sales team training, coaching, and leadership is an area our professionals have excelled at. With national and international sales experience across a wide range of markets and industries, we have a wealth of expertise to provide in developing your sales team, programs, incentives, and performance assessment. Sometimes there are good talented people on the team that just lack some skills or confidence development. Our sales coaching services can make a substantial difference on improving the capabilities and the results of any sales team.

Very often, outside funding is desired to accelerate the launch and growth of a business. While times have certainly changed, and requirements gotten more stringent, there is still funding available to well qualified companies. Whether it be equity capital or debt capital that is desired, there are a significant number of requirements that must be in place before any serious investor will take a company seriously. Based on our years of experience working in and on rapidly growing technology-based businesses, as owners and counselors in an incubator, we bring a wealth of insight and experience to the fund-raising objective.

These and many other areas of expertise and capability are available for selected client companies. Contact us today to discuss your interests and explore how we might work together for your business success.
 

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